Want to Grow your Online Ecommerce Site? Stop Making These 5 Mistakes!
Okay, at least we can all admit to one thing – mistakes happen. Believing in “To err is human” can help you grow and evolve as someone you can be proud of. But you know what? Unfortunately, every mistake has a consequence, and most of them are bad usually. For instance, you don’t want to make mistakes with your business because it can lead to a lot of things wrong, such as loss of reputation, slow growth, etc. So mentioned below are a few mistakes that you should never make with your business. Keep reading to find out more!
Mistake No. 1 – Not Having a Unique Selling Point
Unlike your dearest mother, the world is not going to go easy on you, buddy. Globalization has made the marketplace highly competitive. People in business are scratching at everything they can to make sure that they get their target audience’s attention. In such a scenario, do you think that it would be wise of you not work on your business’s USP? Why else would anybody want to buy your product if not for that touch of uniqueness it brings to the table?
What to Do: Please understand your product enough to know its USP. Take a vacation to the beach or go to some meditation center, but find that one thing that makes your product different than your competition. And then, create online store that brags about that Unique Selling Point for all your customers to see.
Mistake No. 2 – Not Knowing Your Target Audience
So you don’t know who you want to sell to? Great! Why not sell to everybody?
Only here’s the problem – you can’t sell your product to everybody. You need to research your target audience. You could base it on age, gender, location, etc. But remember this, dear friend – by trying to capture everybody, you might end up with none.
And we don’t want that to happen, do we?
What to Do: Take some money out of your wallet and invest in researching your product’s target audience. You need to make your own website and marketing strategies based on that target audience. This way, everybody will be a happy camper – you and your target audience, as well.
Mistake No. 3 – Using the wrong Ecommerce Store
An eCommerce platform is like a Bollywood movie. The one with the excellent script, screenplay, and execution can help one open the gates to continuous exposure and fame. And the bad one? Well, let’s just say that the bad ones end up being the faces of countless memes. You don’t want to have people trolling your business just because you ended up choosing the wrong eCommerce platform.
What to Do: Ask yourself these questions –
Does the marketplace provide excellent speed, credibility, and an option of custom designing?
What kind of professional assistance do they provide – chat, call, email, etc.?
Who are their target customers?
Mistake No. 4 – Ignoring the power of Social Media
You can like social media. You can hate social media. But you can’t ignore social media.
Okay, you can ignore social media. But the chances are that your target audience is not negligent to this ever-growing digital religion. If you are not marketing your business on Instagram, Facebook, and Twitter, you might as well be committing entrepreneurial suicide. And as a free website builder, Shiprocket Social doesn’t want your business to die.
What to Do: The solution is quite simple, to be honest. Create a business account on Facebook, Instagram, Twitter, etc. and make a habit of posting daily on each of these platforms. Engage with your followers by bringing a personal touch to the table. Try to solve their problems and become the brand that is known for quick and effective customer redressal.
Mistake No. 5 – Poor customer service
You know what they say – “A happy customer tells a friend; an unhappy customer tells the world.” And of course, your product might not even be poor quality at the same time providing greater utility, too. However, poor customer service is going to take your business reputation down in the blink of an eye.
What to Do: Your customer should be your priority. You’re going to make money off them, and hence, they deserve your complete attention. Start by creating a website for your business that has a visible customer support option. Get yourself an experienced customer support team that is equipped to cater to the queries of your clients.
And that’s it. You’ve pretty much paved your way to a successful business by not making these mistakes. You can thank Shiprocket Social later, but for now, happy selling!