How to List your Products in an Optimized Way?
William Shakespeare said, “All the world’s a stage.” and we couldn’t agree more. Because as a platform that urges you to create eCommerce website for free through our portal, so that you can build a business of your own, we believe that your web store is a stage, where the hero has to perform impeccably.
Who is the hero, you ask? None other than the product that you intend to sell to your customers.
So you think that if you’ve accomplished some that is the know-all-be-all of your entrepreneurial idea? Not a chance, buddy. The moment a customer gets attracted to your web store, it’s showtime for you. Now, everything on your free eCommerce website platform should be flawless, so that the shopping experience for your customer remains unforgettable.
Note that Shiprocket Social won’t be a free website to sell products if there is no product selling taking place in your webshop. For your show to be a sold-out one, you need to make sure that your product listings are well written. Because if they aren’t, you might get shop visitors, but we can’t be sure about the chances of them getting converted into buyers.
So you create eCommerce website and start adding your products to the panel. Now what? First and foremost, you read these tips and tricks that need to be put to use whilst adding new products. To optimize your listings for search and category pages, scroll down and read below!
- The Title is Important
Product names should give customers the information they are looking for. On any eCommerce platform, the ranking of products is done based on the keywords it has in the title. A well-written product title is easily searchable on an eCommerce marketplace and should have the following properties:
For example – Men’s Synthetic Round Neck Black T-shirt ( Pack of 2)
Points to note –
- Material: Synthetic
- Who is your target audience? The example here is catering to menswear
- The category it belongs to: Men’s T-shirt
- Product type/key property: Round neck
- Color: Black
- Package/ Quantity : Pack of 2
- Write a Detailed Description
Shiprocket Social, as a free eCommerce website platform, recommends you to understand that product descriptions and bullet points help customers learn key details about your product. If you’re using a model to display your products, you can describe the product mapping attributes to the model. This is true when your products are clothes or fashion accessories. For example, you can write the height of the model to explain the height of the skirt better to your customers.
Information provided in the product description and bullet points is searchable by customers. These sections should include product-related information in a clear and concise manner.
For example :
- 100% Polyester
- Casual Wear
- Crew neck with short sleeve and regular fit
- Speedwick technology wicks away moisture, thereby, helping one stay
- Machine wash
- Made in India
- The package contains 2 T-shirts
- Select the Right Category for your Products
You’ve got a free website to sell your products. Why not sell them in the best way possible? Categories determine the way your products are arranged and organized in any eCommerce portal’s database. Choosing the correct category for your products is the first step you take towards effectively listing a product on Shiprocket Social.
- Get Spotted in New Arrivals
The easiest way to get seen on top and search pages is to keep adding new products to your shop, which show up in “New Arrivals” for a specific duration. Imagine being the first result that displays on your customer’s mobile screen when he searches for some random product is your name. Sounds wonderful, doesn’t it?
That free website development we were talking about earlier? That process hardly ever stops. You must strive to create a rock-solid product listing that goes a long way in making your product catalog SEO friendly and immensely searchable on all online platforms.
- Maintain a High Shop Rating
The way of the eCommerce world is quite simple – the higher the rating of your shop, the more the customers are bound to put their trust in your brand and hence, buy your products.
- Maintain Good Order Fulfillment Rates
In the universe of online shopping, you need to create eCommerce website that accepts and ships orders on time. Because then, your shop would rank higher on search than of those who delay order processing.
- Keep Adding Products
Your product is likely to be placed higher on search if you keep adding fresh items to the list. Your customers want to look at new products to shop. Shiprocket Social encourages sellers to keep refreshing their shops so that the buyers can see fresh stocks every time they hop on your store for a session of online shopping. This will also support a constant inflow of orders for your business.
Moral of the Story? Your free eCommerce website platform is a massive stage and your products are some of the most important characters of the play. List your products in a way that they’re always set to strut down the ramp for your customers’ perusal.
Because if they’re not vying for the front row seats, then it’s not a sold-out show.