A Simple Guide to Product Photography for your Online Store!
Table of Contents –
- Types of Product Photos you Need
- What Camera Equipments Do You Need?
- Some More Product Photography Tips You Must Know
So, here’s an interesting piece of information – studies show that people remember 10% of what they hear, 20% of what they read, and 80% of what they see. No wonder the rumour mill is on fire since the beginning of time.
Do you know the implications of this information though? Your retail store website has both written content and product photographs. Your customers only remember 20% of those product descriptions that your content person wrote, and at the same time, 80% of those poorly shot product photographs that you posted without much regard. Something needs to be done about this, don’t you think?
We at Shiprocket Social believe that no amount of words can convert a visitor into a buyer as a good product photograph can. In today’s age of appealing visuals and fleeting attention span, we think that product photography is critical to the success of your online store.
Types of Product Photos you Need
That’s the thing with a retail store website – you can’t touch or feel what you see when shopping. And on top of it, if you see a bad photograph of a product that you could have liked, the entire online shopping experience gets embittered.
Want to hear our suggestion? To create a free online store website is an effective mission only if you work on various types of product photos that your customer would like to see. Mentioned below are a few types that you must check out.
- Product on a plain background: Place your product against a white background to clearly display what you’re selling. This will help the potential buyer identify each and every crevice of the product.
- Lifestyle Shot: Create a need for the product by creating a visually attractive vestibule where your product is posing.
- Scale Shot: Create a shopping website keeping in mind that your customer would want to get an estimate of the size of the product you’re going to sell. And for that – you need to get scale shots of your product.
- Detail Shot: To show detailing, texture, and quality of your product, Shiprocket Social suggests you take detail shots of your product.
- Process Shot: If you create a free online store website with handmade products, this shot is probably the most helpful one for you. By showcasing the manufacturing process through process shots, you can impress the viewer and persuade them to click on the “Add to Cart” button without hesitation.
What Camera Equipments Do You Need?
- Camera – This one is a no-brainer. You need to use a high-quality DSLR camera to shoot more professional-looking photographs.
- Lighting – Someone once said, “Proper lighting is everything, Juliana.” and rightly so. You must create a shopping website and product photographs keeping in mind that every shot is well-lit. Invest in a small artificial light kit to make your photographs look worth a million bucks.
- Tripod – A tripod helps in keeping the shots steady, which is very crucial for a decent photoshoot.
But you know what? An expensive DSLR is not the only way to go nowadays. Your retail store website can have product photographs shot through the camera of your phone and they would look amazing and educational at the same time. However, only if you also take care of the lighting.
Some More Product Photography Tips You Must Know…
- Make a list of all the shots that must be taken when beginning the process of product photography
- Yes, white is a great background to display each and every specification of your product. But white can get too bland as well and your customer might need a change of scene in one of the shots out of the above-mentioned types. So it would be a good thing to change from that white background to a colourful, real-life background for product photography.
- Always keep your product in focus.
- Your online store must have photographs showing different angles of the product – left, right, center, back, etc.
- Please do not use those pre-filters to edit your photos. Edit them with any professional software like Adobe Photoshop or Lightroom.
In a 2017 study commissioned by BigCommerce and Square, it was noted that 78% of American online shoppers wanted product images more than they wanted product reviews in their online shopping experience. Therefore, we request you to not ignore the importance of good product photography when you set out to create a shopping website.
Now that you’re all set to become the next Daboo Ratnani, happy selling!